Authenticity
If I wouldn't repurchase it with my own money, I won't promote it. My audience trusts my no's as much as my yes's — and that trust is the whole business.
About me
Hi, I'm Bonnie.
I'm a beauty and self-care creator who makes products feel personal. My content lives where real life happens — the bathroom counter at 7am, the living-room studio with the good light, the honest review after three weeks of actually using the thing.
My story
It started with a phone, a mirror, and no clue.
A few years ago I was the friend everyone texted before buying skincare. "Is this worth it?" "Will this break me out?" "Be honest." I answered honestly — sometimes brutally — and people kept coming back. So I started filming the answers.
My first videos were shaky, backlit, and narrated by my neighbor's lawnmower. But something clicked: I loved translating a product into a feeling. Not "this serum has 10% niacinamide" — but "this is the bottle I reach for when my skin is stressed and I need to look like I slept eight hours."
Now I create polished, brand-ready content for beauty and self-care brands — UGC videos, reels, photos, and reviews that feel like a recommendation from your most honest friend. Because that's what they are.
What I stand for
Six values. Zero compromises.
These aren't wall art — they're how I decide what to promote, how I film, and who I say no to.
Self-Care
I treat skincare as ritual, not routine. My content slows people down for ninety seconds and reminds them they're worth the effort.
Confidence
Real skin, real mornings. I show the process — the purging, the patience, the bad lighting — not just the after photo.
Integrity
Clear labeling, honest reviews, no hidden #ads. Brands get a partner their legal team will love and their customers will believe.
Brand Alignment
I say no to most pitches so my yes means something. When I partner with a brand, my audience knows it's real.
Consistency
I show up every single week — same honesty, same quality. Trust isn't built in one viral post; it's built in a hundred honest ones.
Things I believe
My hot takes.
- Less is more. A 3-step routine you'll actually do beats a 12-step routine you'll abandon by Thursday. (I learned this the hard way. There's a whole journal post about it.)
- Lighting is 80% of a good video. The other 20% is knowing your angles — and I've tested every corner of my apartment so you don't have to.
- UGC should feel like a text from a friend, not a commercial. If it sounds like an ad, I've done it wrong.
- Consistency beats virality. One honest video a week builds more trust than one viral video a year.
- Your skin doesn't need to be perfect to be on camera. Texture is normal. Pores are normal. Filters are boring.
Quick facts
The real real me.
My studioMy living room, rearranged 400 times
My ring lightNamed Big Bertha. She's family.
Record takes47 for one 15-second intro. Worth it.
NeighborsConvinced I'm famous. I'm just loud.
Skincare stepsBack to 4. Never doing 12 again.
DMsOpen. I answer everything serious.
Her style
What my content feels like.
Candid, never staged
Shot in real light, real bathrooms, real mornings. If it looks too perfect, I reshoot it.
Warm & conversational
I talk like your most honest friend — never like a spokesperson reading a script.
Polished but real
Pro quality, zero plastic. Clean edits, honest skin, texture shots that show what a product actually does.
Detail-obsessed
Ingredient callouts, wear tests, before-and-afters I actually waited for. Brands get content that answers questions before customers ask them.
Who I want to work with
My dream collabs.
If your brand makes people feel good in their skin, we probably belong together. Here's where my heart is:
Clean SkincareGentle, effective formulas I'd actually repurchase
Indie BeautyEmerging brands with something real to say
Hair CareBecause good hair days change everything
Self-Care & WellnessRituals, rest, and feeling human again
Everyday EssentialsThe products real life runs on
LifestyleHome, comfort, and the little luxuries
Brand partnerships
Let's create something real.
"I create authentic, relatable content that helps people feel good — inside and out. From everyday essentials to self-care rituals, I love working with brands that align with my values and make a real difference in people's lives."
I partner with
Brands I believe in.
- UGC product videos & photos
- Sponsored reels & TikToks
- Product stories & reviews
- Monthly content retainers